Google Map Citations have been helping many small and medium businesses to improve their visibility online. You usually will notice it when seeing the bottom part of Google Places under the “More about this place” section. These include the news, updates, directory listings and the articles about your business.
Google will recognize your business through certain variables such as your business name, address, phone numbers, social pages, website links, and others as the citations. But the most important elements are your business Name, address, and phone number.
Why are Google Map citations important?
Citations are like social signals you see in Facebook, Twitter, etc. They act as a vote of trust in your listing. That’s why your business will likely get to the top if it is mentioned in high authoritative sites like YELP, LinkedIn, CitySearch, Local, etc. High authoritative sites are your assets which you can capitalize to beat your competitors. The quality of citations are important than the numbers. Having high quality citations should be considered as the essence of your Local SEO campaign. If you are working with local SEO firm, they must know the concept of the google map citations.
So, how does it work?
As mentioned before, Google chooses the citations which appear in the Google Places page. To ensure your business will be shown when a person search the related keywords, the professional seo crews will get the citations from high authoritative websites. The professionals will give above and beyond compared when you do it by yourself. They have great connections with the owners of authoritative sites and have easy access to the local citations database. With these sources, they can identify your business relevant, the sites that are suitable to link to your business.
Alright, so these websites have listed your business, how is your business found then? The answer is simple. It will appear on local search engine result page. One thing that you need to know is that local search engine is like the online version of your Yellow Pages. Then everybody’s got the idea. People will search for local business companies. Now people can even do it while on the go. It is very convenient to search from their smartphone or tablet. They use google maps and google places often.
Google map citations are the best mediatory to connect business to customers. In the benefit sides, it allows people to search for products or services locally. Chances are people will see your business appeared in the search engine result page. It is not that hard to get such achievement. Contact your professional local seo consultant today and dig deeper.