NAP is the abbreviation of Name, Address, and Phone number. In online citations, the accuracy of NAP is very important to validate your local business. It is important to ensure that the data you give when you cite your business is accurate and true. As a business owner, it is important to avoid even the smallest mistakes which might affect your online citations badly.
If you are running “Goldie Pet Shop” and enlist your business in the local directories, and proclaim yourself as “Goldie Pet Shop”, then you added it wrong. The more important thing is your NAP because it will make you distinct amongst the others. For what you may not be able to predict, there might be hundreds of numbers of pet shops running in your area. Most of them who are visible in the search engine know a thing or two about local SEO. Similar to your plan, they also add their business in the local directories as well.
What gives your business a name is not merely your business name, but your Name, Address, and Phone. Your NAP will differ you from other businesses in the same field. It is something that you can’t afford to be wrong. Chances are your customers will get snapped by your competitors since they don’t recognize you.
Your “Must-Have” Acts in Online Citations
It is also important to add the same NAP in all local directories to optimize your local SEO. there is no room for error here. If you, by chance, mistakenly add your names, r addresses, it will give inconvenient influences to your potential customers. You may not do your Local SEO by yourself. Your local seo consultant must know about this really well.
Make sure you use NAP which obeys the government rules. In giant search engine like google, it is important to be precise and accurate about the data given so that it can crawl your citation without hassle and fuss. In addition, the format of NAP should be compatible with Google Places so that your customers are easily able to find you and your business.
If you have a company website, your NAP should be placed in the strategic place. WordPress experts mostly recommend to place it in the sidebar widget or footer area.
If you have branches in multiple locations, you can add the same NAP for all of them unless you already have a representative in a certain location.