What’s a Citation?
In SEO term, citation refers to the mention of your business on other sites, social medias, or directories on the internet. Local citation is known as a helpful strategy to help you to rank in local search results. Although it is highly linked to the Google Search Engine page results, you are not obligated to own independent website or so to be visible in the local search. The core of local citation is NAP – Name, Address, and Phone Numbers.
As an example, a local citation could be conducted in niche directories. If you own a restaurant, the citation could be conducted at Yelp, OpenTable, or Gayot. If you are running your Guest House, TripAdvisor can be one of the best travel directories for your business. As mentioned, your business name will be added to the site. Local citations do not always include your website link. It is your company name which is mentioned, cited, and bookmarked on other websites.
What Does It Do?
Citation is one of the most effective ways to improve your rank in Google+ Local map listing. As mentioned, the NAP which are mentioned in the other sites signal Google the information about your business to notify it that your brand or business exists. The more citations you have, the more golden your status in Google assessment. Google will believe your business more, thanks to the citations from multiple sources.
Google periodically crawls the local websites and citation directories. If it finds your company information on multiple sites, it will be convinced that your business really exists. That way your business will be shown in the SERPs when a person performs a search related keywords to your business.
To make the use of local citation maximally, it is crucial that you have set up a Google+ Local Business Page and verify your business.
To win the local citation competition, you simply need more citations on your business than your competitors. Besides the number of citations, you should also keep the accuracy of the information you enter. The more accurate and credible the information you add, the higher chance your business appears in the SERPs.
As effective as it might be, there is still a catch. Local citations are not the overnight solution. It is time-consuming and exhausting experience for independent business owners. If you go indie, it is recommended to hire local seo firm for this. You can outsource the work, while using your quality time to grow your business.